The biggest drop from the money ring is from Yuanbao

Original Odaily Daily@OdailyChinaI'm not sure

Author |Golem@web3_golemI'm not sure

"xx sent you a cash package!"

On 1 February, after the launch of the Yenbao cash bag campaign, a number of long-dead projects/investment exchange groups were completely transformed into a “poo-poo-poo-poo-poo” solidarity group。

The change from a noble encryption dealer to a red bag of wool is also impotent for the money ringers。

AS OF 31 JANUARY, THE GLOBAL FINANCIAL MARKET HAD JUMPED, FOLLOWING THE RAPID COLLAPSE OF THE BOOM IN PRECIOUS METALS, THE CASH-IN-THE-SHELF HAD NEARLY WIPED OUT LAST YEAR ' S INCREASE, AND THE CASH-IN-THE-GOLD HAD ONCE LOST $4,500. THE ENCRYPTION MARKET IS NOT MUCH BETTER, BITCOIN FELL INTO A $75,000 SUPPORT POSITION ON FEBRUARY 2, WITH A MINIMUM TOUCH OF $74604, ETH DOWN TO $2157.14, SOL EVEN LOST $100, WITH A MINIMUM TOUCH OF $995。

According to Coinglass, on January 31st, the world-wide bursting of the encrypted market amounted to $2561.5 billion, resulting in a record of the highest single-day liquidation since the “1011 crash”, so that “unsatisfied to talk” became the true psychological state of many money-circumbers (e.g. the silent Erival)。

For the money-circles who have just experienced a blood-washing process, the red bag, which is for the sake of recovery of losses, provides some psychological comfort and temporarily escapes the harsh market realities。

It's a conversation

From eating dumb to defending passion

He said that Yuanbao's cash package was the largest air drop by money-circles today。

The amount of cash that Yuanbao can give to each user is not very large, more than a dozen or dozens of yuanBut what is valuable is that it is simple and truly cost-free。Users need only take some time to pull heads and schedule their product functions to get a cash package, with short mission cycles and quick returns。

The project against the currency circle is first and foremost in the form of a token currency, which is not really profitable until it is sold. Even though most of the money on hand is much more than the dollar money, how much remains after the cost of time, research, opportunity, wear, and potential smash

A 406-day user who runs with Infinex is deeply touched. On 31 January, Infinex, the Decentralised Enduring Contract Trading Platform, announced that TGE and air drop applications had been successfully landed, but that communities had been collectively turned back。

Ten million is a cat, a typical sign of the backlashOrganisationHE SPENT OVER $11900 (OR $82,000 RMB) ON THIS PROJECT (4400 U FOR NFT, 7500 U FOR FUNDRAISING) AND SPENT 406 DAYS WITH MEMBERS OF THE COMMUNITYHOWEVER, NOT ONLY DID TGE NOT RECOVER COSTS, BUT THE BOOK LOSSES EXCEEDED 100,000 YUAN (2900 U + 1,284 INXS UN UNLOCKED)。

In the face of the backlash, there was no other way for the blogger than to complain to his friends over and over again。

It's hard for a counterproductive blogger from Infinex to talk to his friends

Infinex TGE was completely diluted at a market value of only $150 million, and what is the concept that Yuanbao's total investment in the New Spring Red Pack is about $140 million? Infinex was bought directly for maximum value and sent to the nation for free。

In the face of the pain of being betrayed and deceived, most people in the community will choose the same way as “10 million is a cat” — to suffer from dumbness, but also to stand up against the project。

The encoded ice frog (X:@Ice_Frog6666) is a typical representative of it. He himself was raised as a furry, but the drama is that the ice frog in 2025 was either on the air or on the air. He's still using his good offices with the Prognosis Market Project SpaceLegal measuresI don't know。

Web2 has access to airdrops, Web3 has no commitment

Most ironically, the “pay-reward” imbalance of today's currency is not the “moral decline” of a given project, but the result of a whole set of structural changes in industry。

In 2020, Uniswap opened the Money Circle Project Air Drop Era, and since then, the Money Circle Project has been so hairy that stories such as one car, one house, one house, one A8 and others have attracted more than one group of people into the Mao Channel, showing a sense of beauty that “industry is on the rise”。

By 2025, however, all of this had changed, market narratives had dried up, level-I financing was weak, and second-tier buys were inadequate, and airdrops no longer shared the future with early users, but rather mortgaged the future to current data, creating an exit path for the projector itself or in exchange for the next round of financing windows. So hair disappears, small hair shrinks, and “retarded” becomes industry normal。

Airdrops are simply recasting advertising as an incentive pool to cross third-party direct growth relationships with users. Whether it's the billion yuan given by Web2 or the fixed air-drop distribution given by Web3 in coin economics, it's essentially the same logic。

But the difference is that large Web2 plants use cash to buy user certainty, and Web3 uses token gains as a possible promiseThis creates two different fates, even though it is the same set of methods。

The certainty of a cash package comes from cash flow and restraint mechanisms. The powerful cash flow of the message determines the benevolence of the benefactor, and the mechanism of restraint under mature law determines the benevolence of the benevolent benefactor, plus the no-threshold interaction of the "simply brainless" so that users naturally interpret it as “welfare”。

The anti-currency circles not only pay several times more than Web2 wool (e.g. money, time, energy), but also fear the air drop rules of witches, currency unlocking periods, and real-time changes. Most ironicly, all of this will yield less than a dollar treasure。

As a result, today’s money-ring airdrops have been reduced from a direct growth incentive to a commitment that is constantly shifting, or even failing, to a commitment that, if the situation remains unchanged in 2026, then the attendant sacrifice is the retention of the user。

From use to retention, the impact of airdrops can only last the first half

The use of airdrops has been the most common and direct means of dealing with powerful competitions in the commercial world。

One billion yuan in cash to support the dollar because the bean buns are strong enough to be the country's first 100 million live-on product by the end of 2025. Also, in the forecast market track, the Polymamrket family is unique and, in an attempt to rob users, Opinion, Predict.fun and Limiteds have also used the incremental means of fractional drops to bring users directly into the product。

In the short term, airdrops do create a huge inflow of users, but in the long run, the factors that determine how users go are still product market convergence, user experience and ecological linkages. In the business history of Web3 there are numerous examples of projects that are popular before and after the air drop, and therefore both Web2 and Web3 face the same “post-drop problem”: how to retain users。

Ten years ago, a company that was good at imitating and transcending the “micro-red package” pushed micro-intelligence payments into the national level, proving that it was extremely familiar with the chain of “retention habits” with increased use. The miracle of whether or not they are able to recreate it in the same way today, albeit infrequently, has at least enough experience in the matter of “how to convert airdrops into retention”。

To this end, Odaily Daily contacted an insider of a betel to ask how the Web3 project could be improved from a product point of view

“The Web3 project, one of the most market-oriented Internet companies, does not necessarily have direct lessons to learn from, but the core of airdrops is retained as an increase. This requires a series of connections after airdrops, such as public relations and markets, to think about how to spread the game further, and more action on the product side to achieve this.”

And from the standpoint of the web3 industry, it's all about the end of the flow, and it's even more interesting to think about the function of products other than coins。