Founder's Manual: Story is leverage, no product is just self-happiness

Author:Joel JohnI'm sorry

Photo by Felix, PANews

Many of the marketing failures in the encryption field may be due to the fact that the founders ' team did not know “ tell stories ” and focus on Web3 research and writing platform Tentralised.co, founder and lead author of Joel John, which interprets the importance of good storytelling and methodology, as detailed below。

My career has witnessed the absence of three venture funds and a hedge fund. Over the past three years, I've done the same thing with Siddharth and Sarabh Deshpande for DCo. In many ways, my career revolves around culture, capital and encrypted currency. As a person whose career has developed mainly between storytelling and capital accumulation, the following are some of the points that entrepreneurs would like to learn。

It's what happens when you click or browse. It is the mark that people keep in their minds when they think about a brand, even though marketing information has been digested for a long time. Some call it influence. Personally, stories symbolize what a brand represents. Apples encourage you & ldquo; Think Differt” Nike Advocate & ldquo; Just Do It & rdquo; Kanye West encourages you & ldquo; Love yourself & rdquo。

The impact of a good story is the emotions people feel, the way they think, and the amount of awareness that brands accumulate in people。

If you can have influence and resonance in 10 seconds, then build your brand around this. If you think you've built something deep and need time to show it, invest in media that attracts people to invest in time。

The media are always changing, but ultimately it is the choices that shape a brand that determine a brand story. The founders often think that some media exposure is a story. That's not true. The media merely condensed the ideas of the founders. If they were unable to communicate their ideas clearly to creative people trying to tell brand stories, there would be no story to write. The founders also invested heavily in marketing, but wondered what was wrong。

• Big events are not stories。
• Sponsored advertising is not a story。
• Your investment in your financing is not a story。
• Your employees didn't send you stories。
• It's not a story that traders mention your share price。

quantification of media downgrades creators to number and number of hits. when the creators are quantified and distributed by algorithms, — — their motivation is to work with each brand and to realize every exposure。

A brand represented by creators working with all brands does not really represent any brand。

The audience understands that branding is about making money. The creators understand that the purpose of cooperation is to increase influence. The branders understand that creators only care about how much money they earn. A story based on no one's attention is not worth anyone's time。

that is the state of the economy of focus. it used to be a rich story “ a good field ” and now a toxic sewage pit that has become artificially intelligent. it compresses culture into dopamine stimuli, simplifys emotions into instantaneous expressions and quantifys what should have been felt。

If I had just raised $45 billion for a venture fund, I think I'd smile like that

In the hands of good capitalists, the story is leverage. In telling the Saudi Crown Prince about the future, Masa raised $1 billion every minute. That's his story. Mask led a generation to life on Mars, which is another story. It's also a story that Jobs is committed to personalizing computers. The common ground between them is how the story empowers them. The stories contribute to capital formation, as they are more memorable than figures. The language of finance is a number, but its grammar is defined by story-driven emotions。

advertising is a clear call to deal. the story is an implicit call for adventure. you can't totally outsource it to the team. the best entrepreneurs will design their own stories. of course, they will use outside forces to help pass, invert and spread stories. but the basic premise of the story is that it was developed by them. you can't give it to anyone. like gardens, stories need to be cultivated, planned, fertilized, nurtured and valued — and often many people work together。

About Chris Sacca

Jobs took about 13 years to build Pixar before returning to Apple. During that time, he worked with Ed Catmull to learn how, how and how to tell good stories. Technology needs to be people-oriented in order to have an impact at the social level。

Jobs got more Disney stock than he made in Apple

Most of the founders did not have the conditions to buy a studio and spend 14 years. But perhaps they can support creative people. Stripe does this through his media initiatives. Ramp is often achieved by sponsoring podcasts. Henrik Karlsson calls this “ circle ” He believes that shaping our social profiles is fundamental to shaping our world view. If you want to write wonderful stories — — then it's a habit to appreciate good writers, watch them, leave them messages and appreciate the essence of good work before writing。

If Jordan hadn't won that many championship rings, would his shoes still be relevant

The story is overestimated in the absence of a practical product or an iterative publication. You can have the hottest marketing campaign, and it's moving, but all these efforts will be wasted if there is ultimately no product that can be used by users, put time and effort into it, and cannot be used on a sustainable basis. The founders often confuse viral media activities with attraction. They are not the same. Attractive is the emotion that people continue to generate through the repeated use of products. No product, no story。

If the apple product is not as exciting, its &ldquao; Think Differt&rdquao; marketing activities will be very different. This is why many encrypted money sales failed. It creates heat on an X platform, but renders users inoperable. Worse still, a large number of professional terms confuse users. If you don't want to be a big potential market, use professional terminology。

a story related to capital markets, whose emotions are affected by prices. if you keep the price trend down, effective marketing may actually cause suffering, as it serves as a reminder of how much has been lost. this is why good creators almost never give ldquo; give themselves coins & rdquo。

in the area of encryption, marketers often confuse tokens (a product) with their function (also a product) and with the use of scenes (usually an interface). the story of tokens is reflected in their price, their function in terms of their governance mechanisms, and their use is what should be marketed. the three are different stories and should not be confused. the founders often combine them. worse still, they are over-optimistic & ldquo; cotton sugar test & rdquo; and promised prices will soar and lead people to accept a one-sided mindset。

YOU SHOULD COMMUNICATE THE BASICS OF THE TOKENS THROUGH THE DATA PRODUCT, TELL YOUR FUNCTIONS THROUGH THE DAO FORUM, AND SHOW YOUR APPLICATIONS IN THE X PUSH. DIFFERENT MEDIA, DIFFERENT AUDIENCE GROUPS。

As capital markets intersect with focused economies, the best tellers will be able to influence markets. Hindenburg Research is a company that allocates and supports capital through excellent storytelling. Packy McCormick runs a venture fund while writing one of the best current affairs newsletters on the Internet. Storytellers with communication channels will be able to leverage capital to maximize their own benefits。

A good story without a product may last longer than a good product without a story. But unless the two are interwoven, creating enough profit space to sustain themselves, there will be only one logical result. That's death。

It may come randomly, but you don't wake up in the morning as an athlete or a fighter, and so do you. Story telling is a skill that takes time to sharpen. The development of taste and insight into the way stories are presented can bring unexpected returns over time。

One thing to understand is that nobody cares. You've had countless chances of trying. So long as you do not give people anything that they create indiscriminately, but rather provide what they want, the tolerance of the audience may go far beyond your imagination。

inspiredness does not always emerge in casework. as the krs.eth often reminds me, many of the inspirations come from these extraordinary explorations. you need to be involved in random tributaries that have nothing to do with your main business. all the secrets are hidden there。

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