The World Cup has arrived, and the war on the market's entrance has begun

On the morning of June 12th, the 2026 World Cup of America and the Americas officially opened。

As a sporting event of the highest global interest, the World Cup is not just a direct contest between players on the field。Who's gonna hold the Grand Cup? Which team will be the biggest black horse? Gold boots end in flowers. From months before the opening of the race, hundreds of millions of fans have been actively discussing and predicting results in social media。

Unlike in previous years, this year’s fans have the option of either salivating on social platforms or engaging in traditional guesswork (generally with strict territorial regulations)A new probability sensor from the world of encrypted money -- predicting the market -- is becoming one of the biggest off-sites of the World Cup。

There is no doubt about the charisma of predicting the market by transforming group wisdom into real silver and silver. Over the past few years, the predicted markets, represented by Kalshi, Polymarket, have been running in circles of multiple global macro events, geo-conflicts, financial market movements, with high levels of feedback sensitivity even perceived by many mainstream media as “a more accurate windward than traditional polls”。

For a long time, however, the market has been predicted to be more like the exclusive battlefield for the original users of the encrypted market. For a common fan attracted to the World Cup, participation often involves crossing a very high and steep learning curve -- wallets, notes, chains, Gas, smart contracts, authorizations, transactions... These circles of users have long been used to concepts that objectively constitute entry thresholds for large numbers of new users, or even enough to block 90 per cent of potential interested users。

In other wordsThe forecast market, while proving its product and value, has been stuck in the cumbersome experience of infrastructure at the last kilometre to “mass popularization”。

Take Gate, for example, to interpret the channel meaning of CEX

In the face of the pain in this industryMajor centralized exchanges (CEXs) such as Gate are trying to break the cumbersome threshold requirements faced by new users by integrating (or building) the forecasting of market products and reshaping interactive experiences。

Gate is a typical case。As the first CEX to directly access Polymark, Gate and Polymarket have built a classic cooperation paradigm - Polymarket as a bottom-up provider of participatory events, trading capability and clearing power; Gate as a conduit-end to provide a chain of access and account systems where users can directly use the Gate account and USDT to complete all transactions。As of June 16, 2026, the cumulative volume of market products projected by Gate was over $251 million, with a single-day peak of almost $69 million, ranking first in nominal terms out of more than 300 channels of cooperation with Polymarket。

The most direct manifestation of the value of such channels for ordinary users is the lowering of participation thresholds and the optimization of interactive experiences。

Within Gate ' s product system, users need no longer consider cumbersome steps such as the creation of wallets, cross-chaining of assets, Gas payments, chain authorization, but simply log in accounts and use USDT to be directly involved in predicting market transactions, the whole process being not fundamentally different from the experience of spot or contractual transactions. At the same time, with respect to senior users operating on the customary chain, Gate also retained Web3 wallet access, providing greater choice between convenience and primary experience。

In particularAt the level of transaction experience, Gate offers two different sets of interactive scenarios for “projecting models” and “trade models”。

• The projection model is more suitable for use by ordinary users. Under this model, the transaction can be completed only if the user selects “yes” or “no”, enters the amount of the participation and completes the confirmation, the system displays the corresponding probability and potential benefits simultaneously, and the overall operating path is compressed to a very simple three-step process。
• HIGH-LEVEL USERS WITH EXPERIENCE IN TRANSACTIONS MAY CONSIDER TRADING PATTERNS. THE MODEL PROVIDES MORE SPECIALIZED MARKET TOOLS, INCLUDING ORDER BOOK, K LINE, DEPTH DATA, ETC. AT THIS POINT IN TIME, THE FORECAST MARKET IS NO LONGER MERELY A BET ON THE END RESULT, BUT RATHER A MARKET FOR REAL-TIME PRICING AND TRADING AROUND PROBABILISTIC CHANGES。

At the level of transaction flexibility, Gate allows users to engage in "two-way transactions" at any time, the shares can be purchased or sold at any time before the event is finally settled, depending on the anticipated changes in the market, without the need to hold them until the results are known. This flexibility will create more dynamic trading opportunities for participating users when competition processes, macro events or market sentiment change and the corresponding contract prices fluctuate。

At the level of transaction scope, Gate predicts that the market now covers many popular areas such as sports events, encrypted currency, macroeconomics, traditional financial markets, etcI don't know. Whether they belong to the World Cup, the price trends of Bitcoin, or the direction of global hotspot events, users are able to identify the corresponding forecast markets for participation。

But if this is the case alone, it is clear that it will not be enough to support large-scale market penetration。From a product design point of view, Gate prefers to build the forecast market from a relatively small chain tool into a complete information discovery and trading system。

For most users, another real problem with participation in predicting markets is that even though the operational threshold has been significantly lowered, it is difficult to answer the central question of what to buy. After all, predicting markets is essentially a game of information and awareness。Timely access to information, understanding changes in market sentiment and identification of potential opportunities are often key factors in determining the end result compared to the transaction itself。

In response to this needGate further constructed a relatively complete information support system beyond the transaction function。

• Smart money: Rapid identification of “smart money” and active traders in the market, and checking their historical returns, warehouse records and trading trails. For new and inexperienced users, this open and transparent chain behaviour demonstration mechanism reduces to some extent the cost of access to information and provides additional reference dimensions for market observations。
• Market dynamics monitoring: The user can track a particular wallet address or focus on the person, and the system automatically sends a reminder when a new transaction occurs in the relevant account. For users who wish to keep track of whale movements or learn the strategy of mature traders, the tool can effectively improve market observation efficiency。
• Live Area and Real Time Dynamics: Real-time convergence of events, market dynamics and real-time transaction data to help users quickly understand the most topical topics of current interest。
• AI INSIGHT• Combining views and recent developments around market events, helping users quickly understand the logic behind events and increasing the efficiency of transaction decisions. More point of reference for judgement。

FROM THE DISCOVERY OF HOT SPOTS, THE TRACKING OF MARKET SENTIMENT, TO THE OBSERVATION OF SMART MONEY MOVEMENTS, TO THE ANALYSIS OF AI AND FINANCIAL FLOWS, AND TO THE COMPLETION OF TRADE DECISIONSGate is trying to build not just a simple Polymarket channel, but a complete participatory chain covering access to information, the formation of ideas and the execution of transactions。

Here comes the World Cup: from watching the game to participating in it

If the value of predicting markets is to transform group judgement into market probability, the World Cup is undoubtedly one of its ideal applications。

Compared to macroeconomic events, football matches have a higher rate of information change, a broader group of participants and greater emotional volatility. From pre-game publicity, exposure to injuries and illness, to every goal, red and yellow card and even tactical adjustment in the course of the game, it is likely that the market ' s expectations of the results of the competition will change rapidly and will be reflected directly in price changes in the corresponding projected market。

In response to the World Cup ' s top global sport IP, Gate recently launched a World Cup theme area, bringing together the elements of the game schedule, scorecards, hot market forecasting and event dynamics。

For fans, the series of events such as game browsing, access to information, and anticipation of participation can be quickly completed at Gate Station without frequent switching between different pages. The regions also provide a calendar of events and opening reminders that allow users to focus in advance on the competitions of interest and receive corresponding notifications prior to the competitions, thus avoiding missing key events and related forecasting opportunities. Live ' s real-time dynamic function further strengthens the integration between forecast markets and viewing scenes during the course of the event. Competition processes, popular events and market transaction dynamics are updated simultaneously, and users are able to observe both the changes in the field and the real-time pricing of the market ' s dynamics。

From an operational experience, the participation process at the World Cup has also been specifically simplified by Gate - when users enter the match page, they have to choose between supporting or opposing a result, entering the amount of the participation and confirming the transaction. As the process moves forward, the user can choose to hold the slots until the final results are known, or buy and sell in advance, depending on changes in market prices。

From this perspective, the forecast market is allowing the World Cup to experience new changes。For participants, they deal not only with the outcome of the competition itself, but also with their own judgement of the course of the game and with the process of changing market consensus as information changes。

Next stop in the forecast market: from the encryption circle to the mass market

Recalling the evolution of the past few yearsThe markets are projected to have actually completed the most difficult step - proving the validity and market value of the product。

Whether global sports events such as the United States general election, macroeconomic events or the World Cup, there are increasing cases where markets tend to reflect changes expected by groups more quickly than traditional surveys, expert forecasts, or even some media reports, when enough people are putting their views into the same event。

On the other handIt is clear that markets are still a little short of truly massive penetration。

For a long time, encrypted primary infrastructure, such as wallets, Gass and chain interactions, while constituting the bottom-up framework within which markets are projected to operate, has intuitively limited their user boundaries. For the vast majority of ordinary people, they may be willing to express their judgment for a World Cup, an interest rate resolution or a market hotspot event, but may not be willing to learn a complex set of chain processes for that purpose。

It also means predicting the next phase of the market ' s competitive focus, perhaps no longer who can build more efficient products, but who can pull more users into the market。

From this perspective, centralized exchanges, social platforms and even more Internet products can be important entry points for predicting the future of markets. Those who are able to seal up complex bottom-up mechanisms to reach ordinary users with lower learning costs and smoother product experiences are more likely to be able to push the forecast market from encrypted primary applications to mass markets。

And that's exactly what Gate tried to do. By replacing the wallet threshold through the account system, replacing complex chain interactions with familiar transaction experiences, and building a complete product system around information discovery, exchange of views and trade decisions, it is projected that the market is becoming a specialized tool for engaging players from a few chains, evolving into a new market that more ordinary users can understand, participate in and benefit from。

When it is predicted that markets no longer belong to the chain experiment of a few, but become open markets where anyone can participate in the expression of ideas, the discovery of consensus and trade judgements, its true growth story may be just beginning。

Declaration: This does not constitute any solicitation, solicitation or recommendation. You should always seek independent professional advice before making any investment decision. Please note that Gate may restrict or prohibit all or part of services from restricted areas. Read the user protocol for more information。