Q: How to move from the NFT market to an encrypted entertainment platform

The present report is submitted by♪ Tiger Research ♪Written. In many eyes, Magic Eden is the leading NFT market in Solana. However, it has gone beyond a market to become an encrypted entertainment platform. Let us analyse in depth the journeys and changes that have led to this transformation。

Summary of highlights

• Magic Eden converted from a simple NFT market to a “ encryption entertainment platform &rdquo。
• Functions such as “ Lucky Buy” and “ Packs” focused on user experience and successfully reshaped the brand image of the Platform。
• THE PLATFORM SPENDS 30 PER CENT OF ITS REVENUE ON REPURCHASES OF ME TOKENS AND NFTS, THEREBY ESTABLISHING STRONG LINKS WITH HOLDERS。

1. Magic Eden: Not only NFT

Magic EdenFounded in 2021 and rapidly subverting “ NFT Market War ” Thanks to low fees and author-friendly tools, Magic Eden rapidly emerged on the Solana platform as a key player. To date, Magic Eden has generated between $15 billion and $20 billion in NFT transactions over the past four years。

However, this strong first impression led to an undervaluation of the project。

This is because many investors still view Magic Eden only as &ldquao; the best NFT trading platform on Solana &rdquao; Thus, concerns about the entire NFT market also led to concerns about Magic Eden itself。

However, Magic Eden has long gone beyond a simple NFT trading platform. It has established diversified sources of income。

The co-founder, Jack, stated on X that, as of 2024, currency transactions had generated more than 30 per cent of total income. This marked a significant shift in the pattern of corporate reliance on NFT transaction fees in the past. This shift will continue as Magic Eden develops into a entertainment platform by adding games in 2025。

& ldquo; Packs” functions are an excellent example. This is a probabilistic mechanism similar to the existing “ Lucky Buy” tools. The data prove its success. According to a podcast by Presto Research, “ Pack” the functionality generated about $15 million in revenue during the first week on the line。

Magic Eden is no longer just a NFT trading platform; it is now a &ldquo focused on user entertainment; encrypted entertainment platform &rdquo。

2. Magic Eden = encryption entertainment

Since its creation, Magic Eden has maintained bold and interesting ideas。its core target users are always “ ordinary users of encrypted currency ” and not professional traders. the mass market pursues an intuitive and easy-to-use recreational experience rather than a sophisticated trading tool。

Most exchanges and token trading instruments are in “ PvP” competition in the market, with low handling fees and specialized instruments as a selling point. This is a crowded &ldquao; the Red Sea &rdquao; the expected benefits are low. Most participants in the encrypted money industry focus on this area and pursue trends in professional transactions。

Instead, Magic Eden focuses on &ldquao; fun &rdquao。When other companies pursued large customers, Magic Eden adopted “ the opposite ” and the strategy to occupy large consumer markets。

Lucky Buy function

The best examples of this strategy are “ Lucky Buy” The product was launched in September 2023. Users can try to win high-value NFTs with smaller inputs, without having to pay the full price。

The user can set the odds of winning at 1% to 75% depending on the amount you pay. But it also determines their chances of winning. The product provides an opportunity for less funded users to win the bid, as well as additional liquidity for vendors。

It's a huge response to the purchase processI don't know. Although this service is restricted in the United States for regulatory reasons, only natural growth demand, &ldquao; Lucky Buy&rdquao, has become the fastest growing product line for Magic Eden。

2.2. Packs function

& ldquo; Packs” launched in late October 2025, continued this strategy. It brought the incentive to open the real card pack to the digital domain. Users can “ open &rdquao; search for rare digital collections obtained through application activities: from the top Solana and NFT collections in the Ether Workshop to the denominated, rated BMZ cards。

In the first week of publication, “ Packs” functionality generated about $15 million in revenue — — and exceeded the aggregate of the entire NFT industry, highlighting strong user demand。

Magic Eden is now investing twice in this product: adding multi-packages, expanding the category of digital collections, and more innovative game mechanisms, such as the impact of carbags on war, gifts and richer games。

This is a powerful user retention strategy。When users of other platforms analyse complex charts, Magic Eden users enjoy the pleasure of breaking card packages. This is the essence of encrypted money entertainment。

3. Inevitability of regulatory constraints and positive breakthroughs

Strategies based on entertainment and speculation face strict regulation. Under the leadership of the United States Securities and Exchange Commission and the Biden Government, the United States has taken a strong position on encrypted currencies。

In such an environment, most firms would choose to retreat or curtail their functions. But Magic Eden did not retreat. It uses advanced &ldquao; geo-block &rdquao; technology technically limits access by United States users and uses its large global user base to achieve growth. At the same time, Magic Eden has been operating at the highest standards and in compliance with all relevant regulations。

Magic Eden gives priority to providing unlicensed experimental products to users outside the United States (e.g., Korea)。

At a time when other firms are weak in terms of regulation, Magic Eden is courageous in challenging regulation to meet public demand. This model views regulation as an increase in the share of the global market & ldquo; an operator & rdquo; and not a passive constraint。

4. Repurchase: what the public really wants

If high corporate income does not raise the price of the coin in the investor ' s wallet, it is of little interest to investors. Many encrypted money projects fail to link Platform revenues to token values。

Magic Eden announced a &ldquo on 13 November 2025; repurchase plan ” to address this issue. The concept of the scheme is simple: companies reinvest profits to support ecosystem values. Magic Eden undertook to return 30 per cent of the NFT market revenues through the following structure:

• REPURCHASE OF ME TOKENS (15 PER CENT OF RECEIPTS): COMPANIES BUY ME TOKENS DIRECTLY FROM THE MARKET. THIS IS SIMILAR TO STOCK BUYBACKS. REDUCING THE FLOW OF SUPPLIES CAN PUT UPWARD PRESSURE ON THE VALUE OF TOKENS。

• REPURCHASE OF NFT COLLECTIONS (15% OF REVENUE): The remaining 15 per cent is used to repurchase important NFT collections. These assets are permanently stored in a chain vault called “ Eden &rdquo. Through direct maintenance of the floor price, the company has enhanced the stability of the ecosystem。

The project was first launched on Solana and will then be extended to more platforms such as Bitcoin, the Ether and MonadI don't know. MagicEden's proxy economic model goes beyond a simple governance model. The company ' s success has directly driven the purchase of tokens and the rise in NFT prices. This systematized the concept of “ the success of the project, i.e. community success ” is truly meeting the needs of the public。

5. Completion of encryption entertainment for the general public

Magic Eden is no longer just a NFT trading platform, but it is now an encrypted entertainment platform for the general public to bring joy to the publicI don't know。

Magic Eden first built a solid financial base. Their wallets and exchange instruments can connect assets in a fragmented block chain. It then added features such as “ Lucky Buy” and “ Packs” to attract a large number of users. In order to maintain this momentum, the company has launched a plan to use 30 per cent of the revenue to buy back, providing users with a clear economic return。

Magic Eden's advantage is speed and market insightI don't know. When competitors are stagnating because of rules or complex technologies, Magic Eden is able to provide the interaction desired by users and “ dopamine ” It is bold in its application of geo-blocking techniques, and other companies act quickly when they hesitate。

However, significant gaps remain in the area of encryption and entertainment. High-value areas such as markets are projected to hold billions of dollars of growth potential, which has not yet been fully exploited. Magic Eden is committed to spearheading this change and exploiting its value. To this end, the company is in the process of hatching a number of independent operations, such as the iGaming platform Dicey. These new operations will drive the next phase of growth。

The last step is to integrate these tools into the mobile wallet。When finance and entertainment are perfectly integrated into an application, Magic Eden will be the main gateway to Web3。